cross-posted from: https://lemmy.bestiver.se/post/1210182
Building relationships with customers through support didn’t turn out as hoped
cross-posted from: https://lemmy.bestiver.se/post/1210182
Building relationships with customers through support didn’t turn out as hoped
A/B testing without consent is unethical. This doesn’t fly in any scientific fields, yet the technology industry doesn’t think twice about experimenting on users without consent.
I think it’s a bit of a stretch to consider A/B testing under the same umbrella as subjecting somebody to a scientific study. A/B testing can be selling different products in different stores or trying different pricing strategies. There are certainly shady things you can do with A/B testing, like trying out dark patterns, but require consumers give consent for any kind of market experimentation?
There is a research paper on this topic here: https://link.springer.com/article/10.1007/s11023-023-09644-y