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4 months agoA/B testing without consent is unethical. This doesn’t fly in any scientific fields, yet the technology industry doesn’t think twice about experimenting on users without consent.


A/B testing without consent is unethical. This doesn’t fly in any scientific fields, yet the technology industry doesn’t think twice about experimenting on users without consent.
There is a research paper on this topic here: https://link.springer.com/article/10.1007/s11023-023-09644-y