Generally they haven’t needed to. For most of the situations where Starlink really shines like rural connections, the alternatives are objectively a lot worse. And the other common situation is to avoid a regional monopoly which is still like 90% of the US.
Starlink basically sells itself, even with Elon at the helm.
I saw my first billboard advertising Starlink in Billings, MT today. They have avoided advertising in the past.
Generally they haven’t needed to. For most of the situations where Starlink really shines like rural connections, the alternatives are objectively a lot worse. And the other common situation is to avoid a regional monopoly which is still like 90% of the US.
Starlink basically sells itself, even with Elon at the helm.